KESTIO had the pleasure of being approached by Les ECHOS Start, a new media outlet of the ECHOS group aimed at supporting future Decision Makers in their various projects – particularly in their desire to undertake or set up a start-up – to regularly provide them with advice on how to sell and good business practices. As the first result of this brand new collaboration, here is an article for start-ups proposed by Dominique SEGUIN, partner at KESTIO, on the fundamentals of social selling.
Searching for a job, maintaining relationships with your professional network or with "influencers" in your sector of activity, recruiting employees, monitoring topics related to your professional expertise... These uses of networks are well known to all. They can also prove to be extremely effective in the commercial field and help you very concretely to develop the activity of your company, by allowing you to forge a strong link with your customers or prospects. So how do you effectively activate and develop this commercial potential of "pro" social networks? Instructions for use.
1. Build a "good profile" and develop your personal branding
2. Develop your network, it's your most valuable asset
3. Bet on recommendation: friends of my friends are my friends!
4. Be active and reactive
To read the full article “4 key steps to sell (yourself) on social media” on Les ECHOS Start website:
Also read other articles related to this topic published on our blog:
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