KESTIO was pleased to be approached by Les ECHOS Starta new Les ECHOS Group medium designed to support future Decision Makers in their various projects - particularly in their desire to set up their own business or start-up - by providing them with regular advice on how to sell and good business practices. Here's the first article from this brand-new collaboration, aimed at start-up entrepreneurs, and written by Dominique SEGUIN, partner at KESTIO. KESTIOpartner Dominique SEGUIN, on the fundamentals of social selling.
Looking for a job, maintaining relations with your professional network or with "influencers" in your sector of activity, recruiting new staff, monitoring subjects related to your professional expertise... These are all well-known uses of networks. But they can also be extremely effective in the commercial arena, helping you to develop your company's business by forging strong links with your customers and prospects. So how do you effectively activate and develop the commercial potential of "professional" social networks? Here's how.
1. Build a "good profile" and develop your personal branding
2. Develop your network - it's your most valuable asset
3. Rely on recommendations: my friends' friends are my friends!
4. Be active and responsive
Read the full article "4 key steps to selling on social networks" on the Les ECHOS Start website:
Did this article help you? If you'd like to find out more, download our free white paper " How to switch to consultative selling in the digital age " to discover new sales methods and how to use them in the digital age!
