74% of BtoB buyers carry out an online search before making a professional purchase*.
Your prospects, who used to prefer face-to-face meetings and telephone calls, now prefer the reactivity and multiple possibilities offered by the web!
Thanks to the Internet, each individual can independently access advice on his or her own problems, as well as information on the products and services that interest him or her.
It's vital to your company's development to be visible online, to attract the attention of your prospects and convert them into customers!
But how do you develop your digital presence?
*Forrester 2021 study
KEY No. 1: Outbound Marketing
Being visible on the internet means being easy to find and identify on the various meeting points for your prospects, such as search engines, websites and social networks.
Use the tools ofOUTBOUND MARKETING!
Outbound marketing enables you to disseminate your advertising messages on a large scale. When properly mastered, this type of company-to-consumer communication ensures visibility and brand awareness among your prospects!
Outbound marketing actions:
- SEA (Search Engine Advertising): advertising on search engines, positioned on a keyword that will be searched for by your prospects.
- Display: advertising displayed on websites via the rental of dedicated advertising space. It works in the same way as magazine advertising!
- Social Ads: advertising on social networks. Social Ads can take many forms (text, image, video...) on many platforms (Facebook, Instagram, Twitter, LinkedIn...). To learn more about the best ways to use social ads, take a look at our webinar dedicated to LinkedIn Ads!
But implementing an outbound marketing strategy requires real work in terms of targeting, channel selection and campaign follow-up, to ensure the effectiveness of your campaigns without having to spend your entire marketing budget!
That's why we offer you a 30-minute discussion with one of our marketing experts to define and/or optimize your campaign strategy together.
Today, what counts for companies is to be seen when potential leads are in the research phase. Marketing offers companies a new way of proceeding, one that positions them as "interesting rather than interested":INBOUND MARKETING!
What if you became interesting rather than interested?
As you'll have gathered, inbound marketing is the strategy of bringing customers to you by offering them content tailored to their needs.
Disseminating content to attract prospects and generate leads is simple to declare, but to be truly effective requires a methodical approach. A well thought-out strategy that combines objective, editorial line, skills, resources and planning will always be more effective. The challenge for an inbound strategy is to find the right content for the right target at the right moment in its decision cycle.
The inbound marketing strategy is divided into 4 distinct stages:
1.Attract new Internet users with target-oriented content.
2. Convert Internet users into leads through "call to action".
3.Close a sale by talking about your offer and your solution.
4. Build customer loyalty by turning them into influencers.
What questions should you ask yourself if you want your target audience to identify you as an interesting source of information?
To be visible when the customer needs you, multiply your actions:
-Social networks: use social networks to find out more about your target audience, disseminate information, share your expertise and engage in dialogue with prospects and customers.
-SEO (Search Engine Optimization): an SEO strategy is needed to position you on specific keywords and improve your ranking on search engines (especially Google).
-Webinars are online conferences open to the public. Webinars are an excellent tool for delivering precise, qualitative content on a given topic. Click here to find out how to organize a webinar!
KEY No. 3: expert advice
