Marketing automation on LinkedIn: a winning formula to boost your sales!
Did you know that 80% of B2B leads generated on social media come from LinkedIn?
Too often seen as a marketing channel, LinkedIn is still rarely used by salespeople.
But to create a global customer journey, it's essential that Marketing and Sales don't work in silos. Sales and marketing teams need to be involved in all channels where the target is located, and at every stage of the customer journey.
A sales person must therefore be able to use LinkedIn as a lever in his or her sales strategy.
Are you ready to seize this opportunity?
In this newsletter, we will share with you the key steps to..:
- Create an optimized, sales-oriented LinkedIn profile
- Create compelling content to engage your prospects
- Engaging prospects on LinkedIn
Don't miss this opportunity to find out how to sell with LinkedIn.
KEY No. 1 - Optimize your profile
The prerequisites for getting started on LinkedIn are simple: work on your profile.
However, a common mistake is a profile that looks more like a CV than a real commercial or service offer.
It's essential to completely transform your profile to show how you can become anindispensable resource for your contacts.
- Make sure your profile photo is easily recognizable and reflects your professionalism. 💻
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- Use a striking banner that represents your company, a promise, a slogan or elements of reassurance. 🌟
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- Your title is crucial : it's the first thing your target notices. Address them directly and specify what you're proposing to solve their problems or achieve their goals. 🎯
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- Test different variations of your title and check their visibility on computer and smartphone.💡
To help you optimize your LinkedIn profile and maximize your impact, download our free guide "The LinkedIn Profile Grid" now! |
KEY No. 2 - Offer attractive content
Creating content on LinkedIn is an important step in strengthening your presence and attracting the attention of your audience.
Content curation
Find articles that are relevant to your target audience and share them, adding a small comment explaining why you're sharing them.
Add your title here
Choose relevant themes and create posts with attractive visuals to engage your audience.
Make personalized videos
For even more impactful content, don't hesitate to create videos where you put yourself in a situation and bring added value to your audience.
By working on your personal branding, put yourself forward as a person rather than hiding behind your company.
Company pages on LinkedIn work best when content is shared by company employees, accompanied by a personalized comment explaining why you're sharing it. |
Take advantage of a 30-minute session with our LinkedIn expert to work on an impactful first post. Click on the button below! |
KEY No. 3 - Engage your prospects on LinkedIn
Engagingprospects on LinkedIn is crucial to building strong relationships and generating opportunities. Here are some effective strategies for fostering interaction and developing trusting relationships:
Personalize your invitations : When you invite someone to join your network, take the time to personalize your message by explaining why you want to connect with that person. 💬
Use private messaging: To go beyond group interactions, private messaging is a powerful and relevant tool. It lets you get in direct contact with anyone on LinkedIn, without needing a phone number or e-mail address. 📩
Be authentic Authenticity is key on social networks, especially LinkedIn. Make sure you're aligned with your professional and personal identity. This will build trust and foster lasting relationships. 🔍
Combine online and offline presence To maximize your impact, combine your LinkedIn presence with real-world interactions. After a business meeting, for example, consider continuing the relationship by connecting on LinkedIn. This will enable you to stay in touch and plan future meetings. 🤝
Working hand in hand with marketing What about a webinar on a subject that might interest your contact? Take the opportunity to invite them personally! 🎥
To guide you in creating an impactful LinkedIn connection message and test your knowledge on the subject, click on the button below.
STEP 4: The expert's tip
