Marketing automation on LinkedIn: a winning formula to boost your sales!
Did you know that 80% of B2B Leads generated on social media come from LinkedIn?
Too often considered a marketing channel, LinkedIn is still very rarely used by salespeople.
However, to create a global customer journey, it is essential that Marketing and Sales do not operate in silos. Sales and marketing teams must be involved on all channels where the target is located and at each stage of the journey.
A salesperson must therefore be able to use LinkedIn as a lever in their sales strategy.
Are you ready to seize this opportunity?
In this newsletter, we will share with you the key steps to:
- Having an optimized and persuasive LinkedIn profile
- Create engaging content to spark the interest of your prospects
- Engage prospects on LinkedIn effectively
Don't miss this opportunity to discover how to sell with LinkedIn.
KEY #1 – Optimize your profile
The prerequisites for getting started on LinkedIn are simple: optimize your profile.
However, the common mistake we see is a profile that looks more like a resume than a true sales or service offer.
It is essential to completely transform your profile in order to present how you can become an indispensable resource for your contacts.
- Make sure your profile picture is easily recognizable and reflects your professionalism. 💻
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- Use a striking banner that represents your company, a promise, a slogan, or reassurance elements. 🌟
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- Your title is crucial: it is the first element that your target notices. Address them directly and specify what you offer to solve their problems or achieve their goals. 🎯
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- Test different variations of your title and check their visibility on computers and smartphones.💡
To guide you in optimizing your LinkedIn profile and maximizing your impact, download our free guide "The LinkedIn Profile Grid" now! |
KEY #2 - Offer attractive content
Creating content on LinkedIn is an important step to strengthen your presence and attract the attention of your audience.
Content curation
Find relevant articles for your target audience and share them, adding a short comment explaining why you are sharing them.
Add your title here
Select relevant topics and create posts with engaging visuals to capture your audience's interest.
Create personalized videos
For even more impactful content, don't hesitate to create videos where you put yourself in real-world situations and bring added value to your audience.
By working on your personal branding, highlight yourself as a person rather than hiding behind your company.
Company pages on LinkedIn perform better when content is shared by the company's employees, accompanied by a personalized comment explaining why you are sharing it. |
Take advantage of a 30-minute session with our LinkedIn expert to work on an impactful first post. Click on the button below! |
KEY #3 – Engage your prospects on LinkedIn
Engaging prospects on LinkedIn is crucial for establishing solid relationships and generating opportunities. Here are some effective strategies to foster interaction and develop trusting relationships:
Personalize your invitations: When you invite someone to join your network, take the time to personalize your message by explaining why you want to connect with that person. 💬
Use private messaging: To go beyond collective interactions, private messaging is a powerful and relevant tool. It allows you to get in direct contact with anyone on LinkedIn, without needing a phone number or email address. 📩
Be authentic: Authenticity is essential on social media, especially on LinkedIn. Make sure you are aligned with your professional and personal identity. This will build trust and foster lasting relationships. 🔍
Combine online and offline presence: To maximize your impact, combine your presence on LinkedIn with real-world interactions. After a professional meeting, for example, consider continuing the relationship by connecting on LinkedIn. This will allow you to stay in touch and plan future meetings. 🤝
Work hand in hand with marketing: Is there a webinar whose subject may interest your contact? Take the opportunity to invite them personally! 🎥
To guide you in creating an impactful LinkedIn connection message and test your knowledge on the subject, click on the button below.
STEP #4: Expert Tip
