Integrate generative AI into your daily life

Marketing and communication

This training will allow you to understand how to use generative AI in your daily work as a marketing and communication team.

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Objectives

Intra

Our in-house sessions allow you to customize the training to your specific context and challenges, with specific anchoring options.

Discover our program

Content

Training access time: The training can start 8 days after the agreement is signed or the OPCO support agreement is received.

NEW FOR 2024

Program

Training schedule

Introduction to AI and ChatGPT setup.

What is AI?
Use and understand how to use ChatGPT

AI for marketing plan and editorial guidelines

AI to create my marketing plan
Using AI to prepare my editorial calendar

AI for multi-channel content

Using AI to write my content
Knowing how to write prompts

AI for outbound acquisition

Using AI to write my outbound acquisition content
AI to generate outbound acquisition ideas

Go further: Use GPT Builder and other AI tools

Use GPT Builder
Discover other AI tools

After the training

Knowledge validation questionnaire

Before each session

Participants complete the corresponding e-learning module.

During the session

The trainer facilitates with quizzes, individual or collaborative exercises, challenges, and role-playing.

After each session

Participants complete practical exercises relevant to their own context.

TRAINING MODALITIES

Public

Marketing manager, communication manager, acquisition manager, content manager.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

A positioning questionnaire is sent before the start of the training to assess the level before entering the training.

Evaluation

At the end of the training, participants will receive a questionnaire to validate their learning and establish the extent to which the training objectives have been achieved.

The results of this questionnaire will be provided to the client at the end of the training, during a post-training follow-up meeting (debriefing).

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Training to improve customer segmentation, customer journey, and the development of a customer-centric culture within your company.

Human skills at the heart of customer relations

Training to develop empathy, agility, and adaptability to improve customer relations.

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Integrating generative AI in marketing and communication: An essential training course.

In a digitally dominated environment, integrating generative AI in marketing and communication is becoming essential for any company wishing to remain competitive. This revolutionary technology not only allows you to create content more efficiently, but also to optimize marketing campaigns by making them more personalized and effective. Discover through this training how to leverage artificial intelligence to improve your marketing and communication strategies.

What is generative AI in marketing and communication?

Generative AI in marketing and communication refers to the use of artificial intelligence algorithms to create original content, automate processes, and optimize the way brands interact with their audiences. This technology can generate texts, images, videos, and more, allowing marketing professionals to save time and improve the quality of their campaigns.

How can generative AI personalize digital marketing?

Campaign personalization has become a crucial issue in modern marketing. Thanks to generative AI in marketing and communication, it is now possible to create highly targeted messages for each audience segment. By analyzing data in real-time, AI can adjust content to meet the individual preferences of customers. This increased personalization not only increases engagement rates but also maximizes conversions.

Automate your marketing campaigns with generative AI

One of the main applications of generative AI in marketing and communication is marketing automation. AI can help create advertising campaigns automatically, adjusting content based on user feedback. For example, ads can be automatically generated to match each user's tastes, increasing their relevance and effectiveness. Automating these processes allows marketing teams to focus on more strategic tasks while ensuring continuous campaign optimization.

Optimize social media with generative AI

Social networks are a key platform for businesses, and generative AI in marketing and communication can significantly improve how these platforms are used. Thanks to AI tools, you can optimize social networks by automatically creating visual and textual content tailored to each network and audience. In addition, predictive analysis allows you to publish content at the most opportune time, maximizing reach and engagement.

The advantages of generative AI in marketing content creation

One of the greatest advantages of generative AI in marketing and communication lies in its ability to produce content quickly and efficiently. Whether it's blog posts, newsletters, social media posts, or videos, generative AI allows you to create original content in record time. This not only means a reduction in costs and time spent, but also an improvement in quality, as AI can analyze trends and adjust content to ensure it is always relevant to the target audience.

The integration of chatbots and virtual assistance into the communication strategy

Chatbots and virtual assistance are direct applications of generative AI in marketing and communication. These tools enable companies to improve their customer service by providing automatic but personalized responses to user requests. Chatbots can manage a large number of interactions in real time, thus offering a better user experience and increasing customer engagement. In addition, they are able to collect valuable data that can be used to refine communication strategies.

How generative AI boosts the productivity of marketing teams

Thanks to generative AI in marketing and communication, marketing teams can significantly increase their productivity. Tedious and time-consuming tasks, such as content creation or data analysis, can be automated, freeing up time for higher value-added activities. Marketing automation allows you to manage multiple campaigns simultaneously and ensure that they are constantly optimized based on user feedback.

Techniques to automate the creation of visual content with AI

Generative AI in marketing and communication is not limited to creating texts. It can also be used to automate the creation of visual content, an essential area for any successful marketing strategy. Whether it's generating images, videos, or infographics, AI can create visuals tailored to audience expectations. This is particularly useful for social media where visual content is often the key to engagement.

Generative AI tools to improve communication strategy

Many generative AI tools are now available to help businesses improve their communication strategy. These tools can produce relevant content, automate customer responses via chatbots, or personalize marketing campaigns based on consumer preferences. The integration of these tools allows for a more strategic and responsive approach to changing market needs.

Examples of content generated by AI for business communication

Generative AI in marketing and communication can create a wide variety of content for businesses, from blog articles to personalized reports. For example, an AI tool can automatically generate newsletters tailored to the specific interests of each subscriber, or create social media posts that better engage the target audience. This content, generated quickly and efficiently, allows companies to be more responsive and improve their communication.

Conclusion: Why get training in generative AI in marketing and communication?

Generative AI in marketing and communication is an indispensable technology for any company wishing to optimize its processes, improve its customer engagement, and create relevant content effectively. By participating in our training, you will learn how to integrate this technology into your digital marketing and communication strategies, while discovering techniques to automate your campaigns, personalize your messages, and improve your productivity. This training will give you all the keys to maximize the potential of AI in your daily marketing activities.

Thanks to AI, digital marketing is becoming smarter, more responsive, and more efficient. Take advantage of the opportunities offered by this technology to stay at the forefront of trends and offer your customers increasingly engaging and personalized experiences.

Implement a strategy

OF INBOUND MARKETING

This training will enable you to acquire solid knowledge and skills to define your buyer personas, create quality content, set up landing pages, build nurturing scenarios, and track key performance indicators.

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Objectives

Mastering the fundamentals of an Inbound strategy and all the related tools for rapid implementation
Implement dashboards and key indicators for Inbound Marketing to manage and optimize your actions and generated leads
Integrate new marketing approaches into your techniques to attract your clients and then make them fans of your brand

Intra

Our in-house sessions allow you to customize the training to your specific context and challenges, with specific anchoring options.

Discover our program

Content

Training access time: The training can start 8 days after the agreement is signed or the OPCO support agreement is received.

New for 2024

Program

Training schedule

The fundamentals of Inbound Marketing

The Inbound Marketing funnel
The persona sheet

Practical activities:

What key performance indicators should be putin place to evaluate your conversion rates?
Finalize your consolidated persona sheet

Channels and editorial line

The buying journey
The Content Marketing matrix

Practical activities:

Finalize the steps in your purchasing process
Finalize the list of usable content

Copywriting

Editorial Charter Template
Editorial Calendar Template
The copywriting checklist

Practical activities:

Finalize your editorial calendar
Write one of your content pieces using the AIDA method

Setting up your first sales funnel

AARRR Matrix
Conversion Funnel Backlog

Lead scoring and nurturing

Lead Scoring Template
The "LinkedIn and email message sequence" framework

Practical activities:

Write 2 personalized messages on Linkedin
Write a sequence of 3 prospecting emails

After the training

Knowledge validation questionnaire

Before each session

Participants complete the corresponding e-learning module.

During the session

The trainer facilitates with quizzes, individual or collaborative exercises, challenges, and role-playing.

After each session

Participants complete practical exercises relevant to their own context.

TRAINING MODALITIES

Public

Sales representatives, business developers, technical sales representatives, consultants, sales managers.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

A positioning questionnaire is sent before the start of the training to assess the level before entering the training.

Evaluation

At the end of the training, participants will receive a questionnaire to validate their learning and establish the extent to which the training objectives have been achieved.

The results of this questionnaire will be provided to the client at the end of the training, during a post-training follow-up meeting (debriefing).

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Generate marketing leads

Training to build your persona, deploy a growth hacking strategy, track your leads, and optimize the marketing/sales process.

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Training to acquire solid skills and knowledge regarding the management of a CRM solution.

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Inbound marketing has become an essential pillar of any modern marketing strategy.

But what exactly is inbound marketing, and how can you use it to attract, convert, and retain your potential customers more effectively than traditional marketing? In this article, we will explore inbound marketing in depth, its advantages, its methods, and the tools to implement a successful strategy, as well as current trends in this constantly evolving field.

What is inbound marketing?

Inbound marketing is a customer-centric approach that aims to attract qualified prospects by creating and distributing relevant and useful content. Unlike the traditional approach of outbound marketing, which involves actively soliciting potential customers, inbound marketing aims to establish an organic relationship with them by responding to their needs and questions.

Implementing an Effective Inbound Strategy

To implement an effective inbound strategy, it is essential to start by clearly defining your objectives and target audience. Then, identify the most relevant communication channels to reach this audience, such as blogs, social networks, organic search engine optimization, email marketing, etc. Next, create quality content and optimize it to attract and convert your prospects into customers.

Benefits of inbound marketing

Inbound marketing has many advantages over traditional marketing. First of all, it is more economical, because it requires fewer financial resources than traditional advertising campaigns. In addition, it is more effective at targeting qualified prospects, because it relies on the creation of relevant content that naturally attracts those who are interested in your products or services.

Tools to Automate Inbound Marketing

To automate your inbound marketing strategy, you can use a variety of tools available on the market. Among the most popular are content management platforms (CMS) such as WordPress, marketing automation tools like HubSpot or Marketo, email campaign management software like Mailchimp, as well as performance analysis and tracking tools like Google Analytics.

Current Trends in Inbound Marketing

Current trends in inbound marketing are constantly evolving to adapt to changes in consumer behaviors and expectations. Key trends include the rise of video content, the increasing use of chatbots and artificial intelligence for customer interaction, and the enhanced personalization of content and offers to meet the specific needs of each prospect.

In conclusion, inbound marketing offers a modern and effective approach to attract, convert, and retain customers. By using the right methods, appropriate tools, and staying abreast of the latest trends, you can implement an inbound marketing strategy that will allow you to stand out from the competition and generate sustainable results for your business.

Generate

LEADS MARKETING

This training will enable you to build your persona, implement the growth hacking approach, monitor the maturity level of leads, and manage your results and the optimization of your marketing/sales process.

DISCOVER OUR TRAINING

Objectives

Intra

Our in-house sessions allow you to customize the training to your specific context and challenges, with specific anchoring options.

Discover our program

Content

Training access time: The training can start 8 days after the agreement is signed or the OPCO support agreement is received.

New for 2024

Program

Training schedule

The fundamentals of lead generation

The SMART marketing goals approach
The AARRR framework
The persona creation sheet

Practical activities:

Complete the SMART Marketing Goals template
Create a Persona profile for one of the targeted personas.

The Growth Hacking approach

'Growth Hacking Brainstorm' Template
Experiment Tracking Template
The guide to Growth solutions

Practical activities:

Complete the Growth Hacking Brainstorm template, prioritizing according to the ICE method
Initiate the deployment of an idea by completing the Experiment Tracking template.

Lead scoring and nurturing

Lead Scoring Template
The "LinkedIn and email message sequence" framework

Practical activities:

Write 2 personalized messages on LinkedIn
Write a sequence of 3 prospecting emails

The synergy between marketing and sales

The assessment of your Marketing/Sales organization
Commercial Marketing Sprint Template
The shared Marketing/Sales dashboard

Practical activities:

Enter the indicators from the dashboard for the current month and M-1

Training and feedback

Tools for testing your web pages
Lead generation tools using business signals

After the training

Knowledge validation questionnaire

Before each session

Participants complete the corresponding e-learning module.

During the session

The trainer facilitates with quizzes, individual or collaborative exercises, challenges, and role-playing.

After each session

Participants complete practical exercises relevant to their own context.

TRAINING MODALITIES

Public

Sales representatives, business developers, technical sales representatives, consultants, sales managers.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

A positioning questionnaire is sent before the start of the training to assess the level before entering the training.

Evaluation

At the end of the training, participants will receive a questionnaire to validate their learning and establish the extent to which the training objectives have been achieved.

The results of this questionnaire will be provided to the client at the end of the training, during a post-training follow-up meeting (debriefing).

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Training to define your buyer personas, create quality content, set up landing pages, and build nurturing scenarios.

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Training to increase the number of leads you generate and discover proven telephone prospecting methods.

Would you like to discuss your training needs?

Lead generation is an essential aspect of any successful marketing strategy. But what exactly is lead generation, and how can you implement effective strategies to attract qualified prospects and convert visitors into potential customers?

What is Lead Generation?

Lead generation involves sparking interest in your company's products or services and encouraging prospects to voluntarily provide their contact information, such as their email address, phone number, etc. These prospects then become leads, which you can nurture and convert into customers.

Generate Qualified Leads

Generating qualified leads is crucial to maximizing your return on investment. To generate qualified leads, it's important to target prospects who match your ideal customer profile. Use prospect acquisition techniques such as audience segmentation, offer personalization, and demographic targeting to attract prospects who are more likely to become customers.

Best Lead Generation Strategies

There are many effective lead generation strategies. The most popular include content marketing, social media, search engine optimization (SEO), email marketing, paid advertising, webinars, and online events. The key is to choose the strategies that best suit your business and target audience.

Lead Generation Campaigns

Lead generation campaigns are designed to capture the attention of prospects and encourage them to take action. Whether through targeted advertising, sponsored content, contests, or special offers, lead generation campaigns can be an effective way to capture your audience's attention and collect valuable contact information.

Using Email Marketing for Lead Generation

Emailing is one of the most powerful tools for lead generation. By sending personalized and relevant emails to your contact list, you can nurture your leads throughout the buying process and encourage them to take action. Be sure to segment your list, personalize your messages, and optimize your open and click-through rates.

Prospect Acquisition Techniques

Lead acquisition techniques are varied and can include strategies such as organic SEO, content marketing, social media advertising, influencer marketing, remarketing, and many more. The key is to diversify your efforts and experiment with different approaches to find what works best for your business.

Tools for Lead Generation

To support your lead generation efforts, numerous tools and software are available. Among the most popular are customer relationship management (CRM) systems, marketing automation platforms, data analysis tools, campaign management solutions, and performance tracking software. Use these tools to track, manage, and optimize your lead generation campaigns.

Conclusion

In conclusion, lead generation is a crucial element of any successful marketing strategy. By using the right strategies, techniques, and tools, you can attract qualified prospects, convert them into customers, and drive the growth of your business. Make sure to follow best practices in lead generation and adapt your efforts to the needs and preferences of your target audience.

Whether you use lead generation campaigns, prospect acquisition techniques, or marketing automation tools, the goal remains the same: attract, convert, and retain your potential customers to stimulate the growth of your business.

Selling with social networks

SOCIAL SELLING

Improve your visibility on professional social networks and enhance the impact of your profile to generate up to 4 times more leads!

DISCOVER OUR TRAINING

Objectives

Intra

Our in-house sessions allow you to customize the training to your specific context and challenges, with specific anchoring options.

Discover our program

Content

Training access time: The training can start 8 days after the agreement is signed or the OPCO support agreement is received.

Customer reviews*

4.4/5 (1171 reviews)

Success rate*

99%

* These indicators are updated each year using consolidated data from previous years.

Source of indicators: List of trained learners/knowledge validation quiz/training evaluation

Last updated figures: 15/05/2024

Program

Training schedule

The era of visibility - Keys to success in Social Selling

Understand the role of professional social networks in the business development strategy

Practical activities:

Evaluate your Social Selling Index
Complete your persona profiles

Building a compelling profile

Mastering the keys to an attractive LinkedIn profile and implementing it

Practical activities:

Complete your LinkedIn profile
Obtain recommendations.

Developing your network: quick methods (1/2)

The Guanxi
Searching for connection
Connection messages

Practical activities:

Visit profiles to connect
Develop your network through Guanxi

Developing your network: quick methods (2/2)

The Daily LinkedIn
The content plan
Content production

Practical activities:

Prepare a content production plan

Securing and obtaining appointments

Keys to an effective message
Stimulate the feedback effect: some levers of influence
Engagement Challenge

After the training

Knowledge validation questionnaire

Before each session

Participants complete the corresponding e-learning module.

During the session

The trainer facilitates with quizzes, individual or collaborative exercises, challenges, and role-playing.

After each session

Participants complete practical exercises relevant to their own context.

TRAINING MODALITIES

Public

Sales representatives, business developers, technical sales representatives, consultants, sales managers.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

A positioning questionnaire is sent before the start of the training to assess the level before entering the training.

Evaluation

At the end of the training, participants will receive a questionnaire to validate their learning and establish the extent to which the training objectives have been achieved.

The results of this questionnaire will be provided to the client at the end of the training, during a post-training follow-up meeting (debriefing).

MANY TRAINING COURSES AVAILABLE

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Organize your sales activity

Training to organize your prospecting work by determining relevant segmentation criteria or to automate your activity.

Successful sales prospecting and lead generation

Training to discover proven telephone prospecting methods to increase the number of leads you generate.

Would you like to discuss your training needs?

Social Selling: Transforming Social Networks into Business Opportunities

Social selling, often regarded as an essential strategy in today's digital marketing landscape, is revolutionizing the way businesses interact with their audience and generate sales. But what exactly is social selling? Why has it become so crucial for businesses, especially in B2B? What are its advantages, and how can it be effectively integrated into a marketing and customer relationship management (CRM) strategy?

Understand Social Selling

Social selling can be defined as the art of using social networks to build trusting relationships with potential customers, interact with them in a meaningful way, and ultimately convert them into clients. Unlike traditional sales methods, which often rely on intrusive and impersonal tactics, social selling focuses on creating an authentic and engaging presence on social platforms.

Why Social Selling?

The digital landscape is rapidly evolving, and with it, consumer habits. Today, buyers are more informed, more demanding, and more connected than ever. They seek personalized interactions and meaningful buying experiences. This is where social selling comes into play. By harnessing the power of social networks, businesses can not only reach their target audience more effectively but also establish lasting relationships that foster loyalty and sales growth.

Benefits of Social Selling

The advantages of social selling are numerous and varied. First of all, it allows companies to develop their online visibility and strengthen their presence on social platforms. By regularly engaging their audience through relevant and engaging content, they can generate prospect interest and position themselves as experts in their field. In addition, social selling offers a more human and personalized approach to sales, which promotes customer trust and loyalty.

Integration of Social Selling into the Marketing Strategy

To fully leverage the benefits of social selling, it's essential to strategically integrate it into the company's overall marketing strategy. This involves defining clear objectives, identifying the social platforms relevant to the target audience, and creating content tailored to each channel. Additionally, it's important to implement effective CRM tools to track and manage interactions with prospects throughout the sales process.

Social Selling and CRM

Social selling and CRM are closely linked because they both aim to improve customer relationships and boost sales. Modern CRM platforms often integrate features specifically designed for social selling, such as social media monitoring, interaction analysis, and lead management. By combining these tools with a strategic approach to social selling, companies can optimize their sales process and maximize their return on investment.

Conclusion

In summary, social selling represents a significant opportunity for companies of all sizes and sectors. By adopting an approach focused on authenticity, relevance, and engagement, they can transform their social networks into real engines of growth. Whether it's to strengthen brand visibility, generate qualified leads, or build customer loyalty, social selling offers tangible benefits that cannot be ignored in today's competitive landscape.