Kestio

Lead generation and business transformation

KESTIO will be present on Tuesday 24 March at the FORUM DIMO 2015, the essential event for management solutions, which will be held at the Lyon Convention Centre. On this occasion, Olivier PROST, Associate Director of KESTIO will lead a conference-workshop on the theme: From lead generation to sales transformation.

General Management, Finance, IT, Sales/Marketing, Purchasing, Production/Maintenance, and many quality partners will be present at the show to share their experience and enable you to be even more efficient in your organisations .

You will discover the latest trends in management software, through numerous customer testimonials, thematic workshops and conferences, all under the theme of "the company's influence on society".

 

From lead generation to business transformation :

The lead, understood as an identified contact with a potential (purchase) project, more or less well qualified, is at the heart of the relationship between the sales and marketing teams.

The Marketing department is responsible for generating leads, i.e. setting up programmes and actions to acquire leads: website animation, multi-channel campaigns.

The Sales department is in charge of processing the identified leads in order to transform them, i.e. to finalise the qualification and make the sale.

 

The two teams must play together to be effective. However, we find that they are more often in opposition than in cooperation... Why?

In this workshop, KESTIO will analyse the underlying causes that may explain this situation and will give you concrete keys to improve the efficiency of the lead generation and transformation chain, through a few simple rules, examples of good practice and feedback.

 

 

Pensée pour s’intégrer parfaitement dans votre quotidien d’entrepreneur et vous accompagner dans votre développement

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