General, Financial, IT, Sales/Marketing, Purchasing, Production/Maintenance Managements, and many quality partners will be at the show to share their experiences and allow you to be even more efficient in your organizations.
There, you will discover the latest trends in management software, through numerous customer testimonials, thematic workshops and conferences, all gathered under the theme of 'the company's influence on society'.
From lead generation to sales conversion:
The lead, understood as an identified contact with a potential (purchase) project, more or less well qualified, is at the heart of the relationship between the sales and marketing teams.
The Marketing Department is responsible for generating leads, i.e. implementing programs and actions to acquire leads: website animation, multi-channel campaigns.
The Sales Department is responsible for processing the identified leads to transform them, i.e. finalize the qualification and make the sale.
The two teams must work together to be effective. However, we often see them in opposition rather than cooperation... Why?
In this workshop, KESTIO will analyze the underlying causes that may explain this situation and provide you with concrete keys to improve the efficiency of the lead generation and transformation chain, through simple rules, examples of best practices, and experience feedback.
