Before fully enjoying your vacation, we want to help you prepare for your return in the best possible way.
Discover our 6 essential keys to assess your summer activities, learn from them, and prepare for a successful return to work.
To end this last newsletter before the summer break on a high note, KESTIO has an exceptional offer for you. We offer you the opportunity to schedule a session with one of our Executive Committee members upon your return. This session will be specially designed to help you prepare for the resumption of activities and address the topic of your choice.
Take advantage of this unique opportunity to benefit from expert advice and start the next season with confidence.
KEY #1: Lay the foundation for your sales strategy
While it may seem obvious, a clear sales strategy for all sales teams is a prerequisite for controlling development and achieving objectives.
Many leaders still believe that recruiting a 'good salesperson' is the solution to achieving sales performance...
Unfortunately, it's not that easy, as other components come into play.
Are you sure you took them into account when establishing your sales strategy for the new business year?
- Objectives and monitoring indicators: Set clear performance goals and define associated measurement indicators to assess their achievement throughout the year. 📈
- Means and resources: Determine the resources needed to acquire and retain your customers, including sales channels, marketing activities, and lead flows. ✅
- Priority targets and allocation of efforts: Segment your customers and prospects based on their development potential, then allocate sales efforts in a way that is appropriate for each segment. 🎯
KEY #2 - Organize an impactful seminar
After a well-deserved vacation, the return to work is the perfect opportunity to bring your teams together and strengthen cohesion within your company. Seminars play a vital role in developing company culture and fostering a sense of belonging among employees.
To ensure the success of your back-to-work seminar: |
Take the time to plan this event and create a memorable experience for all your employees.
KEY #3 – Optimize your sales productivity through automation
In a high-performing sales activity, some time-consuming tasks are essential but can be optimized through automation.
- Be present and generate conversations
on social networks by using automation tools to optimize prospecting on LinkedIn, detect your targets and save time thanks to the automatic sending of messages.
- Be present and generate conversations
- Take advantage of an essential prospecting tool
to get contacts and their details by accessing millions of verified emails and phone numbers of your prospects.
- Take advantage of an essential prospecting tool
- Use automated scheduling software
to easily schedule appointments with your prospects and customers, by giving a third party access to your available time slots.
- Use automated scheduling software
- Explore a leading prospecting automation tool
that allows you to prospect by sending email sequences, find prospect contact information, automate contact initiations, and increase your appointments.
- Explore a leading prospecting automation tool
By discovering these automation tools, you will be able to save valuable time and significantly improve your commercial productivity.
KEY #4 - Optimize your copywriting to generate more leads
68% of online buyers appreciate reading content published by a company they are interested in.
By refining the copywriting of your content, you maximize the impact of your Inbound Marketing strategy. You will attract qualified leads and create lasting relationships with your prospects.
To effectively craft your copywriting and generate quality leads:
- Know your target audience: Understand their needs and adapt your tone and language accordingly.
- Use catchy titles: Spark interest with impactful titles.
- Use CTAs: Guide prospects towards conversion by using clear and compelling CTAs.
- Provide valuable content: Offer relevant information and showcase your expertise to build trust.
By putting these copywriting principles into practice, you will significantly improve your ability to generate quality leads and establish strong relationships with your prospects.
Key 5: Personalize your approach for relevant customer engagement
As a sales professional, you know it's essential to understand and communicate effectively with your customers. Each customer is unique, and to establish a solid relationship, it is crucial to adapt your approach to their profile.
To be truly customer-centric, adopt a sales approach oriented towards coaching.
Instead of focusing solely on collecting information and presenting products, initiate constructive questioning and envision the future with the client. Emphasize generating interest and creating value.
To do this, you can use the DISC model, a behavioral analysis tool that identifies four basic emotional styles. Each client has a unique combination of these styles, and by understanding their profile, you can personalize your approach to meet their specific needs. This will allow you to establish a better connection with your clients and optimize your sales interactions.
