Generate leads for effective customer acquisition
Lead generation marketing refers to a long process aimed at attracting new customers and potential prospects. The acquisition of new customers is mainly based on an inbound marketing strategy. For information, inbound marketing consists of bringing the customer to you rather than going to get them with traditional marketing techniques.
If your website regularly receives visitors, but you are unable to convert them into customers, or if you feel that you are receiving very few qualified leads, you need to implement a tailored lead generation strategy. To do this, the KESTIO team offers customized support based on your needs, objectives, and industry.
KESTIO, the sales support platform, brings together marketing experts, high-level business development specialists, CRM functional consultants, and customer relationship professionals. They remain at your disposal to guide and assist you throughout the process of generating inbound leads via digital marketing strategy.
Implement a lead generation strategy: Why trust us?
In marketing, a lead is a contact that is hoped to be a potential customer or prospect. Lead generation refers to the process of creating and managing leads. It is also a process where the main goal is to gather information about prospects. This information can come from a completed form or downloadable content. It is also possible to obtain relevant information from telephone prospecting, emailing, or email prospecting. However, it should be noted that not all commercial contacts received are beneficial to your company's business. You need to target qualified contacts!
KESTIO experts help you identify qualified leads, meaning those who are most interested in your products or services. Next, our support continues with the development of precise digital marketing plans that will guarantee reliable and measurable results.
Our support services focus on four elements:
Structuring
Structuring all lead acquisition methods, taking into account target expectations and pre-defined objectives.
Optimization of website performance and other points of contact with the assistance of a digital marketing and lead generation expert.
Optimization
Expansion
Expansion of resources and services offered by your company based on leads, appointments, and communication materials used.
Training for your employees and sales teams to enhance their skills.
Training
KESTIO - implementation of a
adapted traffic acquisition action
After defining your targets, the KESTIO team assists you in setting up an acquisition and lead generation plan. This implementation is carried out on the various traffic acquisition levers: website, social networks such as LinkedIn, Facebook, YouTube, for example. To generate traffic, it is also possible to use other means such as sponsorship or even influence marketing. In the latter case, relevant influencers must be chosen. A well-executed influence marketing strategy helps marketers multiply lead sources.
Assistance in identifying marketing targets
The lead generation strategy begins by identifying marketing targets, i.e., the people for whom the products and services are intended. Also called "personas", these people can be classified into several categories according to socio-demographic, geographic, or behavioral criteria. In B2B marketing practice, the strategy aims to know, understand, and segment the target audience. In both cases, the analysis criteria allow each structure to adapt the content and form of communication in order to reach more prospects and turn them into customers. We are here to guide you.
To begin, you need to create a landing page. This is an internal page, designed specifically to ensure the success of an advertising campaign, a marketing campaign, or to launch a new service or product. This page is designed to encourage users to take a specific action from your content: click on a sponsored link or a CTA (Call to Action). It is also possible to use the landing page to collect reviews, offer a white paper, or offer a discount code.
Create a landing
page to find
new clients
Acquire
new clients
through SEO
Generating qualified leads over the long term requires adopting good SEO (Search Engine Optimization) practices. KESTIO's digital marketing experts work with you to develop the right strategies to create high value-added content. Primarily based on inbound marketing, the goal is to create a conversion funnel to automate actions and promote better targeting. They can also work on your website's technical aspects to best meet the requirements of your targets and guarantee them a smooth experience. The actions taken optimize the site's natural referencing, boost brand awareness, and allow you to acquire new leads over the long term.
Paid referencing or SEA is on the list of essential strategies for quickly acquiring leads. This technique is based on creating online advertising campaigns that will be broadcast at the top and bottom of the SERPs. The KESTIO SEA expert assists you in creating marketing campaigns on Google Ads and Google Analytics. They also monitor their performance and make adjustments if necessary. Our professionals are also at your disposal to teach your team how to gain new customers and measure the return on investment (ROI) of your campaigns. The latter is based on the cost of acquisition and the results obtained.
Implement a SEA strategy to generate qualified leads
Using social media to acquire new customers
Major social media platforms like Social Ads, YouTube, LinkedIn, or Facebook are powerful allies for conducting sales prospecting. These lead generation tools guarantee more targeted audiences. These communication tools also offer numerous ad formats to boost member engagement and encourage the conversion of prospects into customers. Depending on your targets, you can create videos, image carousels, forms, and collections of the product range offered.
Customer Acquisition Cost, or CAC, represents the amount invested to acquire a new customer. CAC and ROI are two indicators to consider when analyzing the impact of a lead generation campaign. Our platform brings together several experts who are skilled in the use and interpretation of these different elements. By trusting us, you will know why and how to calculate CAC. Our experts also teach you the different strategies to optimize customer acquisition cost in order to make actions profitable and quickly gain new customers.
Define and evaluate the customer acquisition budget