Generate leads for high-performance customer acquisition
Lead generation marketing is the long process of attracting new customers and potential prospects. The acquisition of new customers is based primarily on an inbound marketing strategy. For the record, inbound marketing is all about bringing the customer to you, rather than going after them with traditional marketing techniques.
If your website regularly receives visitors, but you're not succeeding in converting them into customers, or if you have the impression that you're receiving very few qualified leads, you need to implement a suitable lead generation strategy. To do this, the KESTIO team offers you tailor-made support, based on your needs, your objectives and your business sector.
KESTIO, the sales support platform, brings together marketing experts, top-level business development specialists, CRM functional consultants and customer relations professionals. They are at your disposal to guide and support you throughout the process of generating inbound leads via digital marketing strategy.
Why trust us with your lead generation strategy?
Lead is a marketing term for a contact that we hope will be a potential customer, a prospect. Lead generation refers to the process of creating and managing leads. It's also a process that primarily involves gathering information about prospects. This information may come from a completed form or from downloadable computer content. It is also possible to obtain relevant information from telephone canvassing, emailing or email prospecting. It's important to note, however, that not every commercial contact you receive will be beneficial to your company's business. Above all, you need to target qualified contacts!
KESTIO 's experts will help you identify qualified leads, i.e. those most interested in your products or services. We then develop precise digital marketing plans to guarantee reliable, measurable results.
Our support services focus on four areas:
Structuring
Structuring of all lead acquisition methods, taking into account target expectations and objectives set in advance.
Optimize the performance of a website and other contact points with the assistance of an expert in digital marketing and lead generation.
Optimization
Widening
Expand the resources and services offered by your company, according to the leads, appointments and communication media used.
Training your staff and sales teams to enhance their skills.
Training
KESTIO - implementation of an
adapted traffic acquisition action
Once your targets have been defined, the KESTIO team will help you set up a lead acquisition and generation plan. This is done via the various traffic acquisition levers: website, social networks such as LinkedIn, Facebook and YouTube, for example. To generate traffic, it is also possible to use other means such as sponsorship or influencer marketing. In the latter case, you need to choose the right influencers. A well thought-out influencer marketing strategy helps brand owners to multiply their lead sources.
Support in identifying marketing targets
The lead generation strategy begins with the identification of marketing targets, i.e. the people for whom the products and services are intended. Also known as "personas", these people can be classified into several categories according to socio-demographic, geographic or behavioral criteria. In B2B marketing, the strategy is to know, understand and segment the target audience. In both cases, analysis criteria enable each structure to adapt the content and form of communication to reach more prospects and turn them into customers. We're here to guide you.
The first step is to create a landing page. This is an internal page, specially designed to make a success of an advertising or marketing campaign, or to launch a new service or product. This page is designed to encourage users to take a specific action from your content: click on a sponsored link or a CTA (Call to action). The landing page can also be used to gather feedback, offer a white paper or provide a discount code.
Create a landing
page to find
new customers
Acquire
new customers
via SEO referencing
Generating qualified leads over the long term requires the adoption of good SEO (Search Engine Optimization) practices. KESTIO 's digital marketing experts work with you to develop the right strategies for creating high value-added content. Mainly based on inbound marketing, the aim is to create a conversion tunnel to automate actions and promote better targeting. They can also work on the technical aspects of your website to meet your targets' requirements and guarantee them a fluid experience. These actions optimize the site's natural referencing, boost brand awareness and help acquire new leads over the long term.
Paid search, or SEA, is one of the key strategies for rapidly acquiring leads. This technique is based on the creation of online advertising campaigns that will be displayed at the top and bottom of the SERPs. KESTIO 's SEA experts can help you create marketing campaigns using Google Ads and Google analytics. They also monitor their performance and make adjustments if necessary. Our professionals are also on hand to teach your team how to win new customers and measure the return on investment (ROI) of your campaigns. The latter is based on the cost of acquisition and the results obtained.
Implement a SEA strategy to generate qualified leads
Broadcast on social networks to win over new customers
Social media such as Social Ads, Youtube, Linkedin and Facebook are powerful allies for sales prospecting. These lead-generation tools guarantee even more targeted audiences. These communication tools also offer a wide range of ad formats to boost member engagement and encourage the conversion of prospects into customers. Depending on your target audience, you can create videos, image carousels, forms and collections of the product range on offer.
The customer acquisition cost or CAC represents the amount invested to acquire a new customer. CAC and ROI are two indicators to be taken into account when analyzing the impact of a lead generation campaign. Our platform brings together a number of experts who have mastered the use and interpretation of these different elements. By relying on us, you'll know why and how to calculate CAC. Our experts will also teach you the different strategies for optimizing the cost of customer acquisition in order to make your actions profitable and win new customers quickly.
Define and evaluate customer acquisition budget
