Homo Sapiens Commercialis: How to switch to consultative selling in the digital age
Our aim: to provide you with the keys to understanding and taking action to seize sales opportunities in the current context. A context strongly marked by the evolution of purchasing behavior in the era of digitalized customer journeys, and by a renewal of the sales function, increasingly focused on "adding value" for customers.
Setting up your CRM software: feedback from 150 companies and tips for success
Why is Sales Coaching Essential for SMEs in 2025?
In this article, you'll find: Why sales coaching is essential for SMEs in 2025: the challenges to be met in an ultra-competitive environment. 5 reasons for SMEs to adopt sales coaching: structure, prospect, build loyalty, train and perform. Modern prospecting techniques: how to maximize impact with a multi-channel approach (LinkedIn, e-mailing, inbound, social selling). The keys to structuring an effective sales strategy and ensuring sustainable growth. The power of consultative selling: why customer relations are the key to success.
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