Before you wrap your presents and prepare your New Year's Eve meal, we'd like to share 6 keys to help you take stock of the past year and prepare for 2023!
🎄 KEY No. 1 - Update your positioning
The end of the year is a good time to take a step back before the hustle and bustle of the year.
back to school!
Gain perspective on your organization, your offering, your positioning, your strategy...
Even if these elements seem to have been mastered by your employees, redefining them will enable you to ensure that they are well aligned with your raison d'être and your objectives for the coming year.
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To support you in this process, we're sharing with you our framework for synthesizing all the elements needed to define your positioning.
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🎁 KEY No. 2 - Bring your teams together
A new year means new opportunities to meet and bond with your teams!
Seminars are milestones in the life of your company. They help develop your corporate culture while fostering a sense of belonging among your teams.
Keys to a successful seminar:
- Your seminar must have a very specific objective in order to have the greatest possible impact.
- It must be consistent with your company's current situation, particularly its financial situation.
- It should be an opportunity toinitiate fundamental changes or to reiterate your organization's priority issues .
Planning a seminar in 2023?
Discover other keys to success in our dedicated white paper !
❄️ KEY No. 3 - Analyze your CRM data
The New Year is a good time to take corrective action and improve your sales performance. Your entire environment is changing, and so must your business model if it is to remain relevant.
Your CRM will be your best friend for monitoring and evaluating your company's sales and marketing effectiveness.
Too many indicators, kills the indicators!
We have selected the indicators you need to track to produce relevant analyses:
This list is not exhaustive, and other indicators may be added depending on your environment and organization.
To find out more about CRM data analysis, read our article on the subject!
🎅 KEY No. 4 - Generate leads with LinkedIn Ads
Did you know that 72% of BtoB buyers use social networks for information before making a purchasing decision?
The leads generated by LinkedIn Ads represent a real opportunity generator for your company! For this to become an acquisition lever, there are several elements to take into account:
What is the minimum duration of an ad? What is the cost per lead?
How do you target? Watch our webinar on the subject to find out more!
☃️ KEY No. 5 - Have a solid call script
We can't stress this enough: there 's no room for improvisation in sales . One of the essential tools to help you in your telephone prospecting is the call script.
How do you build an engaging and relevant call script?
Stimulate emotion : to do this, it's essential to know your target audience, their habits, fears and needs.
Adapt to your customer: try to adapt your marketing strategy and sales pitch to capture their interest and win their trust.
Put forward a unique selling promise: base your sales on something your prospect won't find in your competitor.
Work as much on content as on form: it's essential to assimilate the pitch so as to be perfectly at ease.
Offer personalized answers: try to tailor your answers to the issues your prospect is facing, and follow the natural flow of the discussion.
🎉 KEY No. 6: Expert advice
