The fruit of the experience and research of KESTIO consultants, this White Paper aims to introduce you to the concept of Customer Experience and its components, and to provide you with a methodological framework enabling you to implement effective Customer Experience improvement projects that generate loyalty and referrals.
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- Why Customer Experience must become your main concern
- How to integrate Customer Experience into your customer relations strategy
- The keys to effectively deploying your multi-channel customer strategy
Benefit from points of view, study results, key figures and feedback from our assignments with APRR and CASTORAMA. Discover concrete examples of implementation and extracts from deliverables produced during our assignments.
