Here is the second article for startupers born from this young collaboration, proposed this time by Fabien COMTET - founder and director of KESTIO - on the theme "5 sales tips to sell your project".
Experienced salespeople know this better than anyone else: to sell your project (or your products and services) and differentiate yourself from your competitors, you need to activate the "right brain" of your contacts (the seat of emotions) rather than the left (the so-called "rational" brain). The corollary is that you must listen to their expectations and feelings, understand what resonates with your prospects, clients or potential partners... and quickly establish a collaborative relationship with them.
So, forget the product sales pitch and make way for active listening and co-construction!
Here are the 5 tips to remember to better sell your projects from the article " 5 tips inspired by (good) salespeople to sell your project " published on Les Echos Start :
1. Go beyond conviction, and evoke emotion
2. Stoptalking: question and listen
3. Adapt your tone to your interlocutor
4. Stand out from the crowd to attract attention
5. Build on co-construction
Read also other articles related to this topic published on our blog:
- Start-ups: 4 key steps to (sell yourself) on social networks
- Infographic]: Do your salespeople really master the sales interview?
Finally, to go further on the subject of sales performance, download our white paper "Homos Sapiens Commercialis" dedicated to sales methods and opportunities in the digital age:
