Webinar

Customer Relationship Management Tools: The "Questions & Answers" Webinar dedicated by KESTIO

Nicolas Boissard, Marketing Director at KESTIO and CRM expert

Hosted by Nicolas Boissard,

Marketing Director of KESTIO

The customer relationship management tools have become essential for maintaining an optimal relationship with your prospects and customers. And the past year has only amplified this reality...

However, many KESTIO questions about CRM tools regularly come up with the leaders we support.

To help you see more clearly, our Marketing Director, Nicolas Boissard, hosts a Webinar special Q&A on the subject.

Discover here the first key answers to your many questions about customer relationship management.

Which customer relationship management tool should a VSE choose?

For managing a small business, the goal is to focus on the essentials. It is then necessary to define your priority needs in advance (sales, customer follow-up), then choose a specialized solution in this expertise. More complex solutions risk losing small businesses. NoCRM, Pipedrive, Zoho Bigin are customer relationship management tools particularly suited to very small businesses.

How to ensure my CRM is accepted by employees?

One of the challenges of a CRM is that it is frequently used by all your employees. For this, the tool must provide precise answers to common problems for your employees. The CRM should facilitate the daily management of customer relations for your company. The solution should not add an additional constraint. As soon as the CRM simplifies what was once complex, it will be accepted by your employees!

Which CRM combines prospecting and customer relationship management?

Following up on prospecting and managing customer relationships are indeed the two key aspects of a CRM. Most solutions offer management of these two aspects, even tools like Pipedrive, which is very focused on opportunity management. The challenge is to clearly define the rules to apply within your organization beforehand, and then integrate them into your CRM.

If you want to go further in optimizing your CRM project, discover all our dedicated articles by clicking here.