Webinar

Customer Relationship Management tools : The dedicated "Q&A" Webinar

Nicolas Boissard, Kestio Marketing Director and CRM expert

Hosted by Nicolas Boissard,

Marketing Director Kestio

The customer relationship management tools tools have become essential for maintaining relationship with your prospects and customers. And the past year has only amplified this reality...

And yet, many of the questions surrounding CRM tools are regularly raised by the managers we work with.

To help you get a clearer picture, our Marketing Director, Nicolas Boissard, is hosting a special Q&A Webinar on the subject.

Here are the first answers to the many questions you may have about customer relationship management.

Which customer relationship management tool should you choose for your small business?

When managing a small business, the aim is to get straight to thepoint. You need to define your priority needs (sales, customer follow-up) in advance, then choose a solution that specializes in this area of expertise. More complex solutions run the risk of losing small businesses. NoCRM, Pipedrive, Zoho Bigin are customer relationship management tools that are particularly well suited to VSEs.

How can I get my CRM accepted by employees?

One of the challenges of a CRM is to ensure that it is frequently used by all your employees. To achieve this, the tool must provide precise answers to issues that are common to all your employees. The CRM must facilitate the day-to-day management of your company's customer relations. The solution must not be an additional constraint. As soon as CRM simplifies what was once complex, your employees will accept it!

Which CRM combines prospecting and customer relations?

Visit prospecting follow-up and customer relationship management are indeed the two key points of a CRM. The majority of solutions offer the ability to manage these two aspectseven tools such as Pipedrive, which is very much focused on opportunity management. The challenge is therefore to to define upstream the rules to be applied and then integrate them into your CRM.

If you'd like to find out more about optimizing your CRM project, click here to read our dedicated articles.