The company - in particular its Individual and Professional Markets Department - wanted to enable its marketing department to manage more diversified campaigns with greater responsiveness.
L’expertise des consultants KESTIO a su créer les conditions d’un dialogue constructif entre les différents acteurs impliqués dans le projet :
- the business lines for which the tool is intended or used (marketing, sales, customer service)
- the company's historical IT partner
- the integrator of the chosen technical solution (the UNICA software package, published by IBM)
- the in-house IT department (Information Systems Department)
It also enabled us to set up a system of governance based on effective management tools and indicators, for clear, precise and shared monitoring of compliance with the defined specifications, schedule and budget, at every stage of the project.
This led to the selection and production of an operational technical solution in line with the identified needs, while respecting the defined cost and time objectives.
This work was carried out as part of an active change management approach: the involvement of teams throughout the process (study, choice, implementation) is the best guarantee of the tool's future approval by its intended users!
Project benefits :
For business teams :
- Improved productivity and quality of work, through access to new or enhanced functionalities (more precise targeting, more complete automated tracking, multi-channel campaign management, faster pricing tools, etc.).
For the company :
- Project completion (now in acceptance phase)
- Compliance with stated and defined objectives and constraints
- Establishing a dynamic of constructive exchanges between the various internal departments involved (Sales/Customer Relations/IS/Marketing) and with external partners (IT service provider and integrator).
- Genuine involvement of the teams in the project, and greater appropriation of the tool by its users;
- Optimized production costs
- Enhanced customer service quality
In short: measurable financial, technical and human ROI, in the short and longer term.
This webinar will show you how to optimize your sales assets.
