59% of a salesperson's time is not devoted to selling*.
Prospect information research, administrative tasks, sales follow-up...
So how can you save your sales force time and optimize their performance?
*Sales Insights Lab study
KEY No. 1: Surround yourself with the right tools
You're probably familiar with the different stages of the sales cycle: |
So many steps a sales person needs to master! But salespeople are not alone in this process... Thanks to the advent of marketing automation and Sales Enablement, numerous solutions have emerged to make your salespeople's lives easier!
These tools are mainly used during the lead generation and prospecting phase, a stage which does not represent the real added value for your sales force.
Chez Kestio, nos équipes utilisent au quotidien différents outils d’automatisation tels que :
- Sparklane: ultra-targeted lead generation!
- Dataananas: personalized e-mails
- Ringover: optimize your sales force's prospecting sessions
With more than 2,000 marketing automation solutions available in Europe by 2022, you can find a tool to meet every need!
But to help you find the perfect match, we have prepared a guide presenting 14 solutions, which you can download free of charge by clicking here:
KEY No. 2: Use a CRM
Implementing a CRM (Customer Relation Management) strategy is a key asset for companies.
From lead generation to optimizing return on investment and increasing sales, it offers a host of opportunities that make it an essential element in ensuring the successful development of companies and providing the best possible support for sales teams.
Improve your sales performance
A CRM strategy can significantly improve the productivity of your sales force.
This is particularly the case with the use of software such as Salesforce, Microsoft Dynamics CRM or Zoho CRM...etc. For example, they enable you to work offline or via a mobile application.
The fully customizable aspect of these CRM tools enables sales teams to save time by automating certain processes, such as data entry, allowing them to concentrate on their expertise: SALES!
How do you choose your CRM software?
By taking these three criteria into account, you'll be able to choose the best tool for your customer portfolio management strategy.
Et si cela reste toujours flou pour vous, sachez que Kestio peut vous aider à choisir la solution la plus pertinente pour vous.
KEY No. 3: expert advice
