59% of a salesperson's time is not spent on selling*.
Information gathering on prospects, administrative tasks, sales tracking…
So, how can you save your sales representatives time and optimize their performance?
*Sales Insights Lab Study
KEY #1: Equip yourself with the right tools
You are probably familiar with the different stages of a sales cycle: |
These are all steps that a salesperson must master! But they are not alone in this process... Thanks to the advent of marketing automation and Sales Enablement, many solutions have emerged to make life easier for your sales teams!
These different tools mainly function during the lead generation and prospecting phase, a step that does not represent the real added value of your sales representatives.
Chez Kestio, nos équipes utilisent au quotidien différents outils d’automatisation tels que :
- Sparklane: Ultra-targeted lead generation!
- Dataananas: sending personalized emails.
- Ringover: Optimize your sales team's prospecting sessions.
With over 2,000 marketing automation solutions available in Europe in 2022, you're sure to find a tool that addresses your specific challenges!
But to help you find the rare gem, we have prepared a guide presenting 14 solutions, which can be downloaded for free by clicking here:
KEY #2: Use a CRM
Implementing a CRM (Customer Relation Management) strategy is a valuable asset for companies.
Between lead generation, return on investment optimization and increased turnover... It offers numerous opportunities that make it an essential element to ensure the good development of companies and best support for sales teams.
Improve your sales performance
A CRM strategy can help significantly improve the productivity of your sales representatives.
This is possible, in particular, through the use of software such as Salesforce, Microsoft Dynamics CRM, or Zoho CRM, etc. These provide, for example, the ability to work offline or via a mobile application.
The fully customizable nature of these CRM tools allows sales teams to save time by automating certain processes, such as data entry, allowing them to focus on their expertise: SALES!
How to choose your CRM software?
By taking these three criteria into account, you will be able to choose the best tool for your customer portfolio management strategy.
Et si cela reste toujours flou pour vous, sachez que Kestio peut vous aider à choisir la solution la plus pertinente pour vous.
KEY #3: Expert advice
