On this occasion, he was interviewed by KOBAN, the organizer of this evening. To give you a little preview of this evening, which promises to be very interesting, we are publishing this interview, which originally appeared on the KOBAN website.
What will be the key messages of the evening on December 14th?
Inbound marketing and the tools that go with it now provide a way for marketing and sales to work together. The fact that these 2 services are complementary seems obvious, and yet... the observation in companies is that they are still often poorly connected. For us, this is essential, it is one of the good practices to install to gain efficiency.
So, will it be about tracking and qualifying leads?
Yes, because when marketing identifies a lead, it is counterproductive to pass it on to sales immediately. There is still too much of a tendency to generate a volume of leads, rather than working on qualifying and profiling them. Lead scoring and lead nurturing methods help to provide the sales force with useful leads, and to focus commercial energy in the right place at the right time. In parallel, we will also discuss the role of organization and processes that should enable smooth communication between marketing and sales.
A few words about KESTIO and your expertise
KESTIO is a consulting and training company focused on improving Commercial Performance and Customer Experience. We have around twenty employees, based in Lyon and Paris. We support companies and their leaders through 4 main divisions:
–Sales Performance
–Customer Experience
–CRM tools in the broadest sense
–Company experience and digital transformation
Our approach is based on considering a company's customers as its main asset.
All the levers on which we help them act therefore allow them to optimize the acquisition and retention of their customers.
This evening will be an opportunity to provide concrete action steps to implement an Inbound Marketing strategy and work in that direction.
To discover even more content created in collaboration with KOBAN, download the white paper "How to optimize my business model?".
