Digital transformation is not just a question of new mobile terminals or more agile software. The digitization of sales processes requires major organizational changes, new bets to be taken and new attitudes to be adopted. While the impact of digital technology is monumental, the path to success in this connected world is not so simple.
That's why Kestio offers you this white paper on the theme of sales performance. Our aim: to give you the keys to understanding and acting on sales opportunities in the current context.
Sales organization
"Everybody is a Saleperson". Salespeople must work together!
Commercial digitization
What has changed in recent years, and how to take the digital turn
Evolution of the sales function
The consulting posture: the science of listening and the art of questioning
72% of BtoB buyers check social networks before buying...
Only 22% then contact the supplier directly.
46% of today's professionals are "digital natives"...
81% of them are involved in purchasing decisions.
Today, it takes 8 cold call attempts to reach a prospect, compared with just 3 15 years ago.
We help companies improve their sales and profitability. We act on the levers of customer acquisition and loyalty.
We work on the five dimensions of change:
Strategy, Organization, Processes, Information systems and Skills.
